How to Communicate with Your Team Members

Your team is only as good as the communication it enjoys. If you are able to communicate effectively with your team members, you can eliminate many of the most common headaches and pitfalls that affect projects. However, if you’re unable to implement effective communication, then you can expect to suffer through setback after setback during the course of a project. How do you communicate with your team members?
Keep an Open Door
In any management situation, having an open door policy is important, but it’s doubly true in the world of project management. Keeping an “open door” isn’t as difficult as you might think, either. Essentially, you just need to ensure that your team members know that whatever they need to talk to you about, whatever questions they might have, or whatever problems they’re experiencing, they can bring them to you. Your team needs to know that they can come to you with anything, and that you’ll actually listen, which brings us to the next point.
Listen, Listen, Listen
If there’s one problem that’s common to managers in virtually all situations, it’s the inability to actually listen. This is very important – if a team member brings something to you, stop what you’re doing and listen. Make eye contact while they’re speaking. Stop thinking about the million other things you need to be doing and actively listen to what they’re saying. Chances are good that whatever it is has some bearing on the project, and you owe it to your team members to listen if they’re going to go to the trouble of bringing it to your attention. Listening can be harder than it sounds. You’ll need to:

Make eye contact
Pay attention
Sum up their point(s) before answering questions or offering advice
Provide real answers to their questions and take action right away
Meetings
Meetings aren’t exactly everyone’s definition of a good time. Chances are that your team members won’t be all that enthused about weekly project meetings, but not only can you change that perception, you can use meetings to your advantage. However, you’ll need to make sure that you can 1) keep the meetings as brief as possible and 2) keep things on topic. By keeping your meetings brief, you not only encourage your team members to say what they need to say quickly, but you show respect for their time as well. By keeping the meeting on topic, you avoid running over time, but you’re also able to keep the conversation focused on finding solutions to the problems at hand, rather than veering off into other areas.
Be Available
Keeping an open door policy in the office is important, but you need to go beyond that. Project problems and the need for communication can occur at almost any time. Make sure that your team members know that you’re available when they need you, even if it’s outside of normal office hours.
By following these simple tips, you can enjoy better communication with your team members and see better success within your project.

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Vital Help for New Project Managers

Are you stepping into the role of project manager? If so, it’s a whole new world out there, to use a time-honored turn of phrase. While your education, training and certification program gave you the tools and skills to handle quite a few things, there are some things that can only be learned through experience. Rather than going into it unprepared, knowing some important elements ahead of time will help ensure that you’re ready for what’s to come.
Realize It’s Your Responsibility
One of the first things you need to understand is the amount of responsibility that will be on your shoulders here. No matter what type of project you’re running, its success or failure will rest directly on you. Whether your project is a smashing success or a dismal failure, it will reflect on you. Even if the project fails because of things outside your direct control, it will be your ultimate responsibility. Understand this from the outset and you’ll do better.
Beyond Your Team
Project managers have to work closely with their team and others involved in the project. However, as the PM you’ll have to deal with people that the project affects who might not technically be part of it. It’s important to understand that some of these people will take a dim view of project management and you as the project manager. This is particularly true for client projects, where the client is spending their hard-earned money to pay you to manage the project. Realizing from the outset that you’ll meet with both approval and disapproval based strictly on your role is vital.
Foster Participation
Touching once more on the theme mentioned above, you’ll have to deal with a wide range of different people in your project, from team members to managers and executives. One of the most important tips for new project managers is to ensure that you make participation as simple and easy as possible for those involved. New software can help make this painless – robust systems allow everyone the ability to communicate, share thoughts and ideas, record data and transmit documents/records while in their office, or even when on the road if you use mobile technology. By taking steps now to ensure easy communication, you help streamline your project while keeping everyone in the loop.
Know Your Stuff
As the project manager, you’ll be expected to know a little about everything within your project. You cannot afford to be a specialist. You have to be a jack-of-all-trades. You need to ensure that you’re familiar (at least passingly so), with every team member’s area of expertise, understand their roles, understand what the project is about and what it is supposed to achieve. Know a little bit about a lot of different things – you’ll find that your job is much easier if you do.
With these simple tips, new project managers will find a smoother transition into their new roles. While there will still be snags along the way, your chances of success are much higher.

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4‌ ‌Digital‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Small‌ ‌Businesses‌ ‌

Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.

First, identify

What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.

Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.

For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,

Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.

GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.

How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.

Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.

What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.

Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.

Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.

Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.

Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.

Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.

The question is, how does it work?

Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.

How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.

SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.

Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.

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